Google Base Optimisation

Marketing your product on Google base and optimise it properly can be the best way to promote your site and to acquire new customers. Google product search or Google base is said to be the Google shopping search engine.
It is the only place where the merchants can define their own attributes to their products. Google base accepts the product feeds attributed by the merchants and also search through the web to find out products and to match the same with the concerned images.

In this highly competitive era you can get most out of Google base only by optimizing your feed on the base. Lack of proper knowledge and lack of familiarity with this sort of marketing option can spoil the opportunity it can offer.
When people are busy marketing for their products in PPC or other advertisement campaigns, they are just overlooking this great opportunity that can bring huge traffic and lots of business. Google base is extremely useful because it is free and it will list the Google base items in the Google main search on “One box” search result if your item submitted to the Google base matches the search phrase.
So it is advisable that every ecommerce site owners should use Google base optimisation as an invincible part of their SEO strategy.

The need behind Google base optimisation is nothing but to get good rank on Google product search to gain more visibility, traffic and sale.
Optimisation of Google product base is important because it is the process of utilising the product feeds to the fullest in order to make feeds rank better in shopping engines for a given keyword.

For optimising Google Base Product Feed we strictly adhere to Google base program policy and its guidelines. We give proper titles, descriptions and categorizes them under proper place.

Suggestion of Titles:
Titles provided for Google base feed are brief, concise and to the point and these are limited to 70 characters. Keyword stuffed long sentences are totally avoided.

Providing Description:
promotional descriptions are not entertained. Complying with Google policy we provide brief, clear and comprehensive descriptions. We suggest to give the most catchy and important descriptions for your products.

Classifying Product Type/Taxonomy:
The product type is type of product being sold.We place the product under proper category.

Price listing:
Mandatory field for Google Base. Price is maintained the same on the main landing page and Google base feed.

Maintaining Proper Product ID:
Here your product’s Id has to be maintained. We make sure you maintain the same Id in your product if you resubmit the feed details once again.

MPN/UPC Numbering: We include these to help online shoppers.

Product Image Inclusion:
Including product image is vital because it attracts the right and targeted customers. We maintain this for our client .

Setting your target country:
We make sure that your items are displayed in the location where you’d like your items to be displayed in the search result.