Introduction to SEO


Just publishing a website and setting up your blog does not necessarily ensure increase of visitors as you have expected. One needs to undergo proper way of internet marketing for your website, i.e. you need to undergo Search Engine Optimisation (SEO).

What is SEO ?
The most viable internet marketing option is Search Engine Optimization (SEO).

SEO has immense potential to enhance your web presence which also requires some amount of technical knowledge to handle better. Even a basic skills  HTML or WordPress would be fine.

SEO is often referred to as SEO copyrighting simply because search engine optimisation techniques have a lot do with text in the site. SEO is basically the techniques applied to the website or web pages in order to promote and make them more search engine friendly, so that site ranks in the top position in search engine result page.

It may so happen that you may not always get the best result , but in case you neglect it, search engines will surely notice it. It’s essential to fix goals while undergoing SEO, for instance to rank among top 30 in Google for a specific keyword. This would bring in satisfying results and increase your urge to feature in the number one position in major search engines for different keywords.

It’s important to keep in mind that SEO is not advertising, though it may help increase traffic to a site. You can get best search position in the result page through payments to search engines for any specific keyword, but the main idea behind SEO is to obtain the result because your site is best for any specific keyword.

SEO process can be long or it may be a short activity. If a site is already popular for a set of rare keywords then some generic SEO will take it to the best position. But SEO should be taken seriously and considerable effort and time should be allowed in order to rank in the search engine. Even for applying basic SEO, one needs to have understanding of the criteria on which a search engine ranks website.


How Search Engines Work
Search engines are not humans, so there might be difference in how the search engines and humans treat web pages. Search engines rank sites based on text and they cannot feel the beauty of website even if it is attractively designed with sounds and movies, as humans do.

Search engines just crawl through a website and search for particular items (text) and get an overview of the site. Actually search engines perform several activities in order to deliver search results- crawling, indexing, processing, calculating relevancy, and retrieving.

processing, calculating relevancy, and

Search engines crawl website by the help of software called crawler or spider or Googlebot (in search engines like Google). As the spiders move on each and every web pages of the site, they index it accordingly. But just assess it! Currently there are over 20 billion web pages in the web world, so going through each and every page is a daunting task to check whether any page is updated. The crawlers visit a website after one or two months, so during these if you perform any SEO activity, may not witness any differences. But you need to do the requisite work and will definitely get rewarded.

One must certainly know what a crawler looks for in a site. Unlike humans, crawlers do not able to see flash movies, images, frames, JavaScript, password protected pages and directories, so often these does not account much in the SEO process. Since they are not read by crawlers, they cannot be processed or indexed so placing them in search engines does not do any good as far as SEO is concerned.

Who Uses SEO ?
SEO can be used by anybody those who want to rank higher in search engine result page. For instance one is ranked #10 on Google for definite keyword, and wishes to rank at #1 position then SEO is best for them. Nearly everyone wanting to flourish their business online can use SEO to reach more customers.

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