It’s no secret that people online are impatient, if your site takes forever to load, people are going to click away before they read the first word. If your important page take longer than 2 seconds to load, you could be in trouble.
That’s why you want to make sure that your important web page’s are optimized for speed. PageSpeed is a confirmed direct ranking signal and Google has used page speed as a ranking factor since 2010. Google made Pagespeed a mobile search ranking factor in July 2018 and starting in May 2021 Google will highlight pages with optimal performance.
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page and Google’s “Speed Update,” as they call it, will mark down pages that deliver the slowest experience to users.
Google apply the same standard to all pages, regardless of the technology used to build the page, its up to you to make sure that you dont have slow pages.
Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.
- Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
- Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
- PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations
Google is planning to “test a visual indicator that highlights pages in search results that have great page experience.” so get in contact if you need to get ready for meet the upcoming Google updates.
We can run these tests for you and explain where you can get some quick wins. Get in touch and start converting website visitors to Sales today.