SEO, the key of digital marketing strategy. We already know that the better visibility your website has in search results, the more likely you have to grab the attention of potential customers. Nothing new so far. But what is the role of UX in SEO? At the core of UX is that users find value … Read More
WordPress is now one of the most used Content Management Systems and with Woo commerce it is now a leading ecommerce platform. However, WordPress is often targeted by hackers. Do you want to frustrate hackers with a good ‘ole fashioned game of hide and seek? If so, hiding your WordPress login page is a great … Read More
WordPress defaults to US English which is great if you’re targeting American visitors. But if you’re audience speaks British English ( or Irish or Australian English for that matter) then your website needs to “Speak their language” and when you are writing posts you want the spelling in the UK english. By using localised language … Read More
eCommerce is booming during these COVID times and with over 4 trillion US dollars in online sales in 2020 it represents 15% of total retail worldwide. (global retail estimated at $26.460 trillion in 2020). Here we will quickly outline what you need to be doing in your eCommerce marketing to aid your brand and guide your … Read More
Nowadays you hear a lot about Omnichannel, have you wondered what exactly are they taking about. Omnichannel focuses on delivering a consistent, personalized experience for shoppers across all channels and devices. Multichannel marketing spans several different channels, like social, mobile, direct mail, and a physical location but every channel is separate and independent from the … Read More
What Is Dwell Time? Dwell Time is the amount of time that a Google searcher spends on a page from the search results before returning back to the SERPs. Many SEO professionals consider Dwell Time an important Google ranking signal.
By now you must be convinced that having a fast website isn’t just a nice to have: it’s critical to operating your online store. Without a well designed website and fast-loading pages, you’ll lose customers, miss out on opportunities to convert, and end up with a bunch of disappointed customers. And the worse thing is … Read More
A lot of SEO companies will focus on really cool new technical stuff that they tell you will get you to the next level. However I still come across sites that are missing some of the basic’s. A lot of this is down to lack of maintenance, Websites are a bit like children, they need … Read More