SEO, the key of digital marketing strategy. We already know that the better visibility your website has in search results, the more likely you have to grab the attention of potential customers. Nothing new so far. But what is the role of UX in SEO? At the core of UX is that users find value … Read More
Two-factor authentication for WordPress is easier to set up than you might think, and adding WordPress two-factor authentication to your website will improve its security. If you’re concerned about brute-force attacks and hacking, you should switch to 2FA right away. If you need assistance setting up 2FA or any aspect of website security, please contact … Read More
WordPress defaults to US English which is great if you’re targeting American visitors. But if you’re audience speaks British English ( or Irish or Australian English for that matter) then your website needs to “Speak their language” and when you are writing posts you want the spelling in the UK english. By using localised language … Read More
eCommerce is booming during these COVID times and with over 4 trillion US dollars in online sales in 2020 it represents 15% of total retail worldwide. (global retail estimated at $26.460 trillion in 2020). Here we will quickly outline what you need to be doing in your eCommerce marketing to aid your brand and guide your … Read More
By now you must be convinced that having a fast website isn’t just a nice to have: it’s critical to operating your online store. Without a well designed website and fast-loading pages, you’ll lose customers, miss out on opportunities to convert, and end up with a bunch of disappointed customers. And the worse thing is … Read More
HTTP, the protocol of the web, is unencrypted by default. The solution is to use an encrypted HTTPS connection and HTTPS:// is now required by Google to rank your site (that’s what gives you the padlock symbol) . The problem is that the SSL protocol imposes a heavy burden on a website. The process of … Read More
Back in 2014, according to research by Akamai, users expect websites to load in 3 seconds or less. Today this still rings through but the difference is now customers expect 2 seconds or less on a mobile device. Akamai also found that the top 500 ecommerce websites in the world have a median load time … Read More