SEO, the key of digital marketing strategy. We already know that the better visibility your website has in search results, the more likely you have to grab the attention of potential customers. Nothing new so far. But what is the role of UX in SEO?
At the core of UX is that users find value in what you are providing to them, by anticipating and satisfying their needs, expectations and motivations you can generate positive emotions through the product interaction.
To offer a meaningful UX, the content has to be useful, navigable and easy to find by the user, even the site needs to be easy to use. Desirability and credibility also play an important role in user experience design to evoke positive emotion.
Now, how to apply UX best practice to SEO?
When users search on Google, Google will only deliver the highest quality score results. With core vitals now fully operational it is even more important to know the level of your site’s performance.
Here we quickly summarise what to improve , clkick through to get more information on each topic.
Page speed
The statistics back up on that, a global studio finds that 73% of consumers would move to a competitor if a website is slow to load. At organicseo.ie we can track you site speed daily for you and provide you with a timeline to show improvements
Users want to find answers to their questions quickly, which undoubtedly has a lot to do with the site load speed. The site speed has long been a ranking factor for Google Search and Ads and has become more important recently. An ideal website load time should be no more than 2 seconds, each second of delay reduces your pages views progressively. We specialise in site speed contact us today to dfiscuss how we can speed up your site.
Keep an easy navigation
A simple site structure makes your page more user-friendly for your customers and even Google will be able to find your pages easily.
Visitors might not enter your site through the home page but they might want to explore more later. So your site needs to be easy to navigate, that means no pages more than 4 clicks away from the homepage. Even having one very content-rich and user-friendly page can be a powerful asset for SEO.
Keep in mind that the site structure is both important for your users and the search engines. The simpler your website navigation is, the more visibility of your company.
Mobile experience
Since the number of users that access Google from mobile has been rising more and more, Google explores mainly the mobile version content. That means that the main website for Google’s algorithm is the mobile version. So, make sure that the content is the same as the desktop site.
What else? Responsive web design is the answer. Web responsiveness makes your web content adapt to the different screen sizes keeping the images in high quality, the buttons visible and your content easily readable without affecting the load speed. Every element of your site impacts both the user experience and your ranking position.
Apply UX design
Utilizing UX design makes things easy to find for the user. Place the elements where your visitors expect to find it, so they will feel comfortable and probably will come back. Create a good first impression, introducing yourself in a clear and meaningful way, so that the users get at first glance what to expect. Preventing errors and giving users an opportunity to reverse an unintentional action. And last but not least, take care about the aesthetics and minimalism to offer a pleasant experience.
As you can see UX Design has a huge impact on how your customers perceive you. But that’s not all, UX principles improve SEO and give you the opportunity to increase your visitors and business.