Omnichannel vs. Multichannel – What is the Difference?
Nowadays you hear a lot about Omnichannel, have you wondered what exactly are they taking about. Omnichannel focuses on delivering a consistent, personalized experience for shoppers across all channels and devices. Multichannel marketing spans several different channels, like social, mobile, direct mail, and a physical location but every channel is separate and independent from the … Read More