SEO, the key of digital marketing strategy. We already know that the better visibility your website has in search results, the more likely you have to grab the attention of potential customers. Nothing new so far. But what is the role of UX in SEO? At the core of UX is that users find value … Read More
WordPress defaults to US English which is great if you’re targeting American visitors. But if you’re audience speaks British English ( or Irish or Australian English for that matter) then your website needs to “Speak their language” and when you are writing posts you want the spelling in the UK english. By using localised language … Read More
What Is Dwell Time? Dwell Time is the amount of time that a Google searcher spends on a page from the search results before returning back to the SERPs. Many SEO professionals consider Dwell Time an important Google ranking signal.
In the early days of SEO Google evaluated webpage content based on backlinks and on-page SEO. Over the last few years, Google has started to incorporate “User Experience Signals” into their algorithm. Specifically, they measure how users interact with the SERP results… and google use this to help evaluate content quality and rank your pages. … Read More